How Rolex attracted the likes Warren Buffet and John F. Kennedy
3 lessons for startups and brands
Published in
5 min readOct 26, 2021
There wouldn’t be a watch industry if it wasn’t for Rolex. It’s a reason we all were watches today. It’s a brand that everyone tries to copy and be. The icon. The king. Its logo is both familiar and mysterious. It’s a magnet for people with too much money. If you want to join the ‘rich guy’ club, you…
